Christopher Stubbs, British Airways, customer experience development manager, said: "As a British airline passionate about food, we are delighted to embrace Lawrence’s food development philosophy. Working with chef Lawrence Keogh we intend to source British ingredients where we can and explore dishes and recipes that highlight seasonality to deliver a service to our customers that will be truly the best of British."
The business class-only service has been given the airline's most prestigious flight number, BA001, previously used by Concorde until its retirement in 2003
"I met Lawrence some years ago when a chance meeting came up to work alongside British Airways. We discussed how we could work together and I knew he would the right man for the job in bringing forward fresh new ideas. His easy going personality and cheery approach immediately put the team at ease and this, in turn, evolved into a great collaboration of ideas in developing our highly successful new on board experience from London to JFK. Lawrence was instrumental in diving and developing quality seasonal menus each month “on message “within our British Airways ethos. His exceptional menu planning encapsulated the essence of the British seasons and this was commended highly by customer feedback reports."
Mark Tazzioli Menu Design Manager British Airways